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Case Details |
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Case Code: ITSY095
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| Case Length: 22 Pages |
| Period: 2010-2017 |
| Pub Date: 2019 |
| Teaching Note: Available |
| Price:Rs.500 |
| Organization : Alibaba Group Holding Limited
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| Industry :Internet |
| Countries : China / Global |
| Themes:
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Alibaba’s Big Data-A Global Game Changer |
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INCEPTION AND GROWTH |
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Alibaba was started by Jack Ma, an English teacher from Hangzhou, and seventeen of his friends in 1999. The founders always believed that “the Internet would level the playing field by enabling small enterprises to leverage innovation and technology to grow and compete more effectively in the domestic and global economies.”
Alibaba started off with an English language website Alibaba.com, a global wholesale marketplace. It also started a website for domestic wholesale trade. During the year it raised US$ 5 million from a consortium of investors. In 2000, Alibaba raised funding of US$ 25 million from Softbank, Goldman Sachs, Fidelity, and other institutions. By 2001, it had one million registered users. In 2003, it founded Taobao a consumer e-commerce website on the lines of eBay.
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